Clear targets.Fair payouts.Zero disputes.
Bulladder sets targets by product and territory, builds incentive plans with slabs and kickers, calculates every commission with AI and flags anomalies for approval. Every salesperson sees exactly how their payout was worked out, contests run themselves, and payouts go straight to payroll.
- Free for up to 50 salespeople
- Rep app in Hindi and English
- Humans approve every payout
- October targets lockedBy product, territory and new doctors added
- Sales data inBilling software + distributor secondary sales
- Commission plan appliedSlabs at 80%, 100%, 120% · new-product kicker 2%
- 112 of 140 reps qualified6 regions across Bihar
- 2 flags raised6 reps with 2 unadjusted returns · 1 mid-month territory change, pro-rated
- Finance head approvedFlags checked, payout released to payroll
One month. 140 reps. Not a single query left open.
Agamkuan Pharma Distributors runs 140 medical representatives across six regions of Bihar. This is how their October incentives move through Bulladder, from targets on the 1st to money in accounts on the 5th.
Targets set
By product, territory and new doctors added, split from region to rep.
Sales data in
Invoices from billing software and secondary sales from distributors.
AI calculates
Slabs at 80%, 100% and 120% of target, with a 2% new-product kicker.
Finance approves
Six reps had two returns not yet adjusted. One territory changed mid-month and was pro-rated.
Reps check, then get paid
Each rep saw their calculation line by line before payday. Statements went out on WhatsApp.
Everything between a target and a payslip
Each part of Bulladder handles one stage of the incentive month. Use them together, or start with the stage that hurts most.
Targets every rep understands on day one
Set targets by product, territory, team and period from last year, growth goals or manager input. When a rep moves territory mid-month, the target is pro-rated by days worked, not argued over at month end.
- Product, territory, team, monthly, quarterly and yearly targets
- Top-down split from national to region, area and rep
- Mid-month changes pro-rated automatically
| Territory | Sales target | New launch | New doctors | Status |
|---|---|---|---|---|
| Patna East | ₹6,40,000 | ₹2,10,000 | 8 | Locked |
| Gaya Town | ₹5,20,000 | ₹1,60,000 | 6 | Locked |
| Muzaffarpur | ₹5,80,000 | ₹1,90,000 | 7 | Locked |
| Bhagalpur North | ₹3,10,000 | ₹95,000 | 4 | 16 of 31 days |
Commission plans that pass the baton cleanly
Build the plan the way your sales head explains it: achievement slabs, kickers for focus products, caps, team splits for managers and clawbacks for returns. Test it on last month before anyone sees it.
- Slabs, accelerators, kickers, caps and gates
- Manager and team splits that follow the hierarchy
- Clawbacks for returns, cancellations and lapses
Every rupee calculated, every oddity flagged
The AI calculator reads your sales data, applies the plan to every rep and checks the result. Unadjusted returns, mid-month territory changes, duplicate invoices and sudden spikes are flagged with a plain reason, so finance checks a short list instead of the whole sheet.
- Calculates from billing, DMS, CRM or spreadsheet data
- Flags returns, duplicates, spikes and territory changes
- Nothing is paid until a finance or sales head approves
Each runner sees their own lane
Every salesperson opens the Rep App and sees target, progress and payout line by line, in Hindi or English. They know what the next slab is worth before the month closes, and can raise a query on any line.
- Live achievement by product and territory
- Payout worked out line by line before payday
- Queries raised on the exact line, answered in the app
A podium for every kind of win
Leaderboards by region, team and product, contests with clear rules, and badges for the wins a slab cannot capture: most new doctors, best comeback, first to target. Ranks are public. Earnings are not.
- Regional, team and product leaderboards
- Contests with start, end and eligibility rules
- Badges for new accounts, comebacks and streaks
From approval to payroll without a spreadsheet
Approvals run in order: sales head, then finance. Approved payouts export to payroll on the date you set, and every rep receives a statement on WhatsApp and email that matches the app line for line.
- Two-step approval with comments and audit trail
- Payroll export by file or API on your pay date
- Statements on WhatsApp, email and in the app
Know if the plan is actually working
See achievement spread, payout cost as a share of sales and how each kicker changed behaviour. Compare regions and plan versions so next quarter's plan is based on what happened, not on what was hoped.
- Achievement distribution by region, team and product
- Payout cost against budget, month by month
- Plan version comparison and kicker impact
Fair play is built in, not bolted on
People approve, AI assists
The AI calculates and flags. A finance or sales head approves every payout before it reaches payroll.
Every line is visible
Each salesperson can see exactly how their payout was calculated and raise a query on any line.
Rank, never shame
Leaderboards show ranks and achievements, never personal earnings, and never call out low performers.
Your data stays yours
Sales and payout data is encrypted in transit and at rest, access is role-based, and data is never sold.
Built for how field sales really gets paid
Incentives in pharma look nothing like incentives in a car showroom. Bulladder ships with the measures each industry actually pays on.
Pharma
Primary and secondary sales, new prescribers, focus brands and launch kickers for medical representatives.
FMCG
Secondary sales from distributors, outlet coverage, lines per call and range selling for salesmen and ASMs.
Insurance
Premium slabs, product mix and persistency-linked clawbacks for agents and branch managers.
NBFC and lending
Disbursal value, file count and early-delinquency clawbacks for field officers and DSAs.
Real estate
Bookings, registrations and payment milestones, with commission released as instalments arrive.
Auto dealerships
Units sold, finance and insurance penetration and accessories attach for sales consultants.
Telecom and DTH
Activations, recharges and churn checks across distributors, retailers and field promoters.
B2B and SaaS
Bookings, ARR, multi-year deals, splits between AEs and SDRs and clawbacks on early churn.
Before you sign up
Does AI approve payouts?
No. The AI calculates every incentive and flags anything unusual, with a reason. Your finance and sales heads review the flags and approve the payout. Nothing goes to payroll without that approval.
Can reps see other people's payouts?
No. Each salesperson sees only their own targets, progress and payout. Leaderboards show ranks and achievement percentages, never anyone's money.
Does it connect to our billing software and payroll?
Yes. Sales data comes in from billing software, distributor management systems, CRMs or a scheduled spreadsheet upload. Approved payouts export to payroll as a file or through the API on Gold.
Can plans differ by region, team or role?
Yes. Each region, division, role or channel can have its own plan, slabs and kickers. A rep who moves between them mid-period is pro-rated across both.
How long does setup take?
Most teams on Bronze or Silver run their first calculation within the first week: upload your team and territories, rebuild your current plan in Plan Builder, then connect or upload last month's sales to test it. Gold rollouts with ERP and payroll integration usually take three to six weeks.
What happens after the 30-day trial?
You choose a plan and keep everything you set up. If you do not continue, your workspace is closed and your data is deleted on request.
Next month's payout,
right the first time.
Put your whole field force on the podium. Set up targets and one plan, connect your sales data, and run your first incentive calculation inside the 30-day trial.